Your marketing message is important, and the right people need to read it to act! Serve your story to key decision makers and create value for your organization. Whether you need cobranded or white label email marketing services, your brand should be a household name within the CRE ecosystem. Leveraging the power of targeted emails …
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A well organized and implemented content strategy not only drives more traffic, but it also defines what your commercial real estate business is and facilitates a powerful connection between your organization and your target audience. Curated content should look to make certain that the tone, messaging, and core values of your organization are consistent across …
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Effective public relations is about sending the right messages through the appropriate channels to the correct audience, in turn establishing a stronger brand reputation. PR is a strategy that can transform the future and profitability of a business when utilized correctly. The more people know about your business, your people, your services, and your successes, …
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On a real estate development project, the developer may not be the one doing all the work but is the one who’s ultimately responsible for making sure that all of it gets done. The scale of the project may be as small as a single-family home or as massive as Hudson Yards in New York …
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By Kasi Orcutt Real estate continuing education (CE) courses are necessary, but they don’t have to be boring or painful. CE courses have a “grin and bear it” stigma—you need the credits to fulfill state CE requirements and remain licensed, so there’s been no onus to make the courses interesting. But in a time of …
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Introduction Leasing occupies its own particular corner of commercial real estate landscape, complete with specialized practitioners who represent tenants and landlords big and small. And while it’s the giant-square-footage commercial property transactions with complex clauses that make the headlines, it’s the smaller leases that make up bread-and-butter negotiations. Regardless of size, however, commercial lease agreements …
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